Category Archives: Small and Medium Businesses

7 Digital Marketing Strategies For Small Businesses in 2018

Digital Marketing Strategies For Small Businesses in 2018The technology changes have become really frequent and disruptive nowadays. Small business owners cannot engage and retain customers without integrating conventional and next-generation marketing channels. They need to look for innovative digital marketing strategies to increase online sales and remain profitable in the longer run. They need to prepare and implement a robust digital marketing strategy according to both existing and emerging trends in digital marketing. Also, they have to implement various digital marketing best practices efficiently to reach out to more customers and achieve higher conversion rate. Here are 7 digital marketing strategies for small businesses and startups in 2018. Continue reading 7 Digital Marketing Strategies For Small Businesses in 2018

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Factors Which Drive SMB IT Outsourcing

SMB IT Outsourcing

Outsourcing IT requirement to an offshore location has been a trend for companies since the last two decades among which, India is treated as the most preferable destination. Almost every company, be it SMB’s or large corporations outsource part or whole of their IT requirements to third party vendors. Affording an IT department in-house for a SMB requires manpower as well as enough funds for taking care of infrastructure. So, they look forward to SMB IT outsourcing to offshore locations in order to; control the excessive flow of funds. The funds required in outsourcing are also sizable but, it is not as higher as required for an in-house set up. In case of larger corporations, their concern of outsourcing IT would be something different. They might look forward to an offshore location to outsource expertise in a certain skill set which they themselves lack. This post will discuss in detail the various factors that drive SMB IT Outsourcing. Continue reading Factors Which Drive SMB IT Outsourcing

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