Tag Archives: Augmented Reality

Augmented Reality (AR) on E Learning by mindfire solutions

Transformational effect of Augmented Reality on E Learning

The ed-tech industry has witnessed tremendous growth in the past couple of years. With the advent of the pandemic, remote learning became a necessity, and the value of the ed-tech industry increased exponentially. According to an industry report, the ed-tech industry was valued at USD 106.46 billion in 2021 and is expected to compound at a rate of 16.5% (CAGR) from 2022 to 2030.

From these numbers, it is evident that the number of Ed-tech companies is only going to increase in the future. To keep up with the rising demand, Ed-tech enterprises are increasingly shifting towards adopting new technologies to gain and maintain a competitive edge.

One such technology that is transforming the e-learning experience is augmented reality, or AR. It is becoming more popular as a way to make learning more engaging and interactive. According to a report, the implementation of augmented reality in e-learning is expected to reach a value of US$5.3 billion by 2023.

In this blog post, we’ll look at what AR is and how it is changing the learning experience. We’ll also discuss some use cases of AR in e-learning.

What is Augmented Reality?

Augmented reality is a technology that superimposes digital elements or content in the real world. This means it allows you to view the world around you with computer-generated images overlaid on top. 

The technology enhances your existing surroundings with digital content without the need for any additional external device. This is different from virtual reality (VR), which completely immerses you in a digitally created environment with the help of a device called VR glasses.

The technology enhances your existing surroundings with digital content without the need for any additional external device. This is different from virtual reality (VR), which completely immerses you in a digitally created environment with the help of a device called VR glasses.

How is AR Revolutionizing the Learning Experience?

Here are some of the transformational benefits of AR in e-learning:

  • Offers a Better Understanding of the Concepts & Information Retention

Many studies have shown that teaching with AR technology is more effective than teaching from textbooks or videos. This is because AR adds information to the learners’ surroundings – making lessons more visual-driven, thereby enhancing the probability of retaining for a longer period.

  • Improves Engagement 

AR offers more engagement by making learning more interactive and immersive. This motivates the learners to repeat their AR learning experience. It is also utilized to gamify lessons, which can encourage reluctant learners to get excited about learning. 

  • Enhanced Online Training

The technology can be used to create AR-enhanced online training modules. Learners can get practical demonstrations as AR simulations can allow them to experiment with AR objects. This can help organizations or institutions provide remote training more effectively and efficiently. AR training simulators are also used for creating digital prototypes of products, which allows trainees to get used to the process and reduces errors when they are physically performing the task.

  • Reduced Cognitive Load

AR is used to reduce the cognitive load required to understand abstract concepts by providing learners with information in a more digestible format.

  • Save Resources

The technology can save resources by reducing the need for physical materials. AR simulations can also replace the need for expensive equipment or trips to real-world locations.

  • Assess Learners’ Progress

AR can assess learners’ progress and identify areas where they need improvement. This assessment can be in the form of AR tests, AR quizzes, or AR simulations.

Use Cases of AR in e-Learning

Here are real-life examples of how some organizations are leveraging AR to enhance their learning experience:

  • Augmented Reality for Medical Education

An Australian University uses an AR-based application to teach their medical students cardiology. The app is used to create a 3D model of the heart’s electrical activity and to remotely demonstrate the procedure of ECG.

  • Augmented Reality for Combining Coloring Activities with Learning 

An ed-tech company created applications for children where they can color any diagram and map. Once the children are done coloring, the AR app then brings their painting to life and also, at the same time, imparts knowledge about the topic. 

  • Learning Language with AR

A London-based ed-tech company uses AR for teaching foreign languages. The app places 3D images of objects in the real world. These objects are labeled with the word for that object in the target language. For example, if you’re trying to learn Spanish, you might see a picture of a chair labeled with the word “Silla.”

Conclusion

Augmented reality is making learning more interactive, engaging, effective, and accessible. It can be used in a number of different ways to improve the e-Learning experience. As the technology continues to evolve, we expect to see even more innovative and impactful uses for AR in e-Learning.

While AR technology does come with countless benefits, implementing it can be a complicated task.

You can collaborate with Mindfire Solutions to simplify the development process and reduce your workload. At Mindfire Solutions, we have over 2-decades of experience developing innovative e-learning solutions by leveraging cutting-edge technologies that can engage and educate learners.

Contact Mindfire Solutions to implement AR in your e-learning services.

 

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The Impact of AR on Retail

The Impact of Augmented Reality on Retail

Augmented Reality (AR) is a technology that allows overlaying digital content like images, videos and 3D objects onto the real world, thereby give the illusion of being a part of it. One of the most famous examples of AR is Pokémon Go, which overlays a virtual Pokémon (a 3D cartoon character) onto the real world. AR also offers tremendous possibilities outside of the Gaming Industry, especially in Retail.

The adage “Customer Is God” is a golden rule. It isn’t surprising, therefore, that any business that solves its customer’s problems effectively, gets rewarded with the customer’s loyalty, money, and trust. AR is fast becoming an invaluable tool in the hands of Retail businesses that aim to constantly impress their customer base and stay ahead of the competition.

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Let’s look at some of the issues that concern the customers of this industry.

Customer Problems

With Online Retail:

  • High Time Consumption – Let’s say you order cloth from an e-commerce website. Typically it will take a few days for the product to reach you. You then gauge it on all the parameters that matter – size, color, texture, etc. If the product does not meet your expectations, you are likely to exchange the item, triggering the cycle to repeat.
  • Return Costs – If the business doesn’t bear the shipment cost of returns, customers are likely to pay for it.
  • Problems with large items – It requires a very vivid imagination to see how a new couch would look in a room. Will it look good with the rest of the furniture? Or will it even fit in the first place?

With Offline Retail:

  • Too much work – It takes a lot of time and energy going around dozens of stores and looking for the right items and then trying various permutations and combinations to check if they look well together.

With both Online and Offline Retail:

  • Un-try-able Products – Some products can’t be tried on. For example, It’s hard to imagine how a particular hair color would look on you, or if that dragon tattoo would be too much for you to carry.
  • Un-personalized Shopping Experience – Currently the preferences of a customer are unknown to the business. Consequently, the suggestions given to the customers are un-personalized and work on a hit-and-trial basis.
  • Hygiene Issues – Whether you have germophobia or otherwise, there is always a risk of contracting a disease owing to the dress being tried on earlier by an infected person.
  • It ain’t fun – Going from store to store, from one website and mobile app to another and trying on or imagining how every product would look like on you is an exhausting experience and is not fun for most. And in online retail, even after so much effort, one can never know if the product will turn out to be expected.

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Let’s look at some of the issues that concern the businesses of this industry.

Business Problems

With Online Retail:

  • Shipment Costs – The trade-off between bearing the shipment costs of product-returns vis-a-vis making the customers pay for it is a tough choice for any business.

Doing Offline Retail:

  • Compensation for salespeople – Since the whole process is very manual, from the salesperson showing the items to the customer to making the sale, a constant involvement is needed.

Problems common to Online and Offline Retail:

  • Conversion Rates – Due to a lack of personalized suggestions and ads, and a tiring shopping experience, conversion rates of businesses are lower than they can be.
  • Brand Awareness – Extensive marketing is needed for businesses to create awareness of their brands, and it is invariably a very expensive matter.
  • Customer Acquisition – Customer Acquisition costs eat up a big portion of a business’s profits. These are mainly un-targeted advertisements having low conversion rates.

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How AR helps solve these problems

Try And Buy Functionality:  AR can overlay any item onto the real world to make it seem like it is a part of it. Powerful Machine Learning (ML) algorithms can detect the face and body of a person in an image or even in real-time. An application using a combination of AR and ML can allow its users to try on a virtual version of any item they would like to buy, from the comfort of their houses. Another possible feature is the placement of virtual 3D models of furniture inside a user’s house. Such features will reduce the number of returns the buyer makes which helps save time and reduce the return.

Saves User’s Time and Energy:  as now they have the whole inventory of products available to them and they can try anything on with a click rather than manually trying every item on.

Eliminate Hygiene-related Problems: Trying items in this new way is much efficient and can be made as aesthetically appealing as needed, making the whole process a joyous experience for the user.

Increase Brand Awareness: Users can click a picture of them trying on an item and can share it on social media. This will lead to free marketing and increased brand awareness.

Automated Processes: For offline retail, the need for a salesperson is heavily reduced. A user will enter a fitting room with a screen instead of a mirror and a camera attached to the screen. Users can touch and select their choice of clothing from the screen and can try a virtual version of it instantly. If they like the item they can ask to try the real item on. Hence the need for a salesperson is reduced considerably.

Attracting Customers and Increasing Conversion Rates: A screen mounted with a camera-enabled with AR can show how someone standing in front of the mirror would look like wearing a certain item. Such a setup outside a retail store will attract flocks of customers who after seeing them trying on a virtual item would want to buy it if it looked good.

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Things To Know Before Introducing AR Into A Business

Accuracy: An AR experience that isn’t accurate will not be useful for the customers or the business. For example, a user won’t like if the sunglasses they’re trying on, fits on their forehead instead of eyes, or if the virtual couch they are trying to place doesn’t rest on the ground properly.

Speed: An AR experience must be fast and lag-free. Long loading time and high latency always drive the user away.

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If you have any queries in this field, talk to Mindfire Solutions. For over 20+ years now, we have been the preferred Software Development Partner of over 1000+ Small and Medium-sized enterprises across the globe.

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10 Mobile App Development Trends for 2018

10 Mobile App Development Trends for 2018
10 Mobile App Development Trends for 2018

Recently, Google revealed the list of most downloaded Android apps for 2017. Surprisingly, the most downloaded apps list for Android platform does not include popular mobile apps like Facebook and WhatsApp. The list includes a number of apps that many Android device users have not heard of. The list will encourage many app developers to launch new mobile apps with out-of-box features and outstanding user experience in 2018. However, the developers also need to adopt the emerging mobile app development trends to accomplish more downloads and generate revenue. Continue reading 10 Mobile App Development Trends for 2018

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