All posts by Mindfire Solutions

Brand Loyalty

Spoilt for choice – Is Brand loyalty of Buyers a thing of the past?

The Covid 19 pandemic has seen variants across the entire spectrum of human behavior, including consumers’ brand loyalty. The latest McKinsey reports, “In the US, more than 60% of consumers who tried a new behavior plan to stick with it post-crisis.” A second study agreed, saying that 62% of people who changed their preferred brand pre-pandemic will most likely make it a permanent change. 

Research says during the pandemic, consumers have changed their shopping choices. When they didn’t find a particular product with a specific retailer, they moved on to a different brand. This causes supply chain disruptions globally. Availability, convenience, and comfort took precedence during times of scarcity. 

We cannot overlook Post pandemic changes in consumer behavior as temporary. It can shape the future trajectory of brands and customer relationships. 

Buying Behaviour Pre-Pandemic 

The change in buying approach is not entirely a post-pandemic trend. In 2019, a study of more than 34000 customers by Verint® Systems Inc. stated that brand loyalty has steadily declined for years. More than 60% of the people interviewed in the study said that it was very likely for them to switch to a competitor with better customer service. A report by Accenture Strategy found nearly 90% of buyers were quicker to shift to a new brand than they were three years back. 

Brand Loyalty Is A Thing Of The Past

Brand loyalty is not just declining. It is quickly diminishing. In the era of e-commerce and social media, buyers have plenty of choices. There has been a mass migration of buyers onto the internet. Billboards and television ads are almost dead.  Hence, consumers today tend to be more versatile and less loyal than ever. Research on consumer satisfaction indexes has long proven that despite having a positive experience with an existing brand, satisfied consumers are less likely to buy the same car, shampoo, or washing machine again. 

Previous research indicates that customers are invested in a brand for reasons like consistency, increase in value, quality, reward points, personalized gifts, etc. Today, brands are struggling to recall value. Between times of loyalty to no brand loyalty, the world around us has gradually but significantly shifted.

Reasons For Changing Consumer Behavior

Some of the reasons that can explain the changing consumer behavior are:

Product Availability  –  With shutdowns happening since 2019, many products went off the shelves. Despite preferences, consumers found more options – similar and sometimes better in quality. 

Exposure to online reviews – Customers used to listen to brands. Now, they have the option to read online reviews and assess the product’s quality. We see people reading an online review and saying, “I am going to try it,” now more than ever. 

Customer service – More than 85% of customers say that excellent customer service is a ‘make it or break it moment’ for them when selecting a service provider. 

Convenience – When a diverse range of products is available at a  screen swipe, an average buyer wants maximum comfort. 68% of consumers say they intend to engage with a brand that makes it easy for them. 

Technology – Close to 50% of customers say that they are more likely to stay loyal to brands with improved technology than their counterparts. We often associate good tech with better customer engagement. 

Human contact – In sharp contrast to the previous point, while many customers prefer self-service, they also find it comfortable to engage with a person across phone and digital platforms. Non-availability of people in customer service proved to be a firm no-no for buyers. 

While customer service has improved across services, some outperforming brands and retailers have set the bar high. Today’s world is fast evolving to provide the best shopping experiences online. Buyers don’t have to be on their feet all day hopping from one store to another. It is not enough to be good or better. Be the best to stand a chance at winning the buyer’s brand loyalty. 

Value for Money

“Value for money” is the primary reason to switch brands more often. Increasing global awareness of ethical, sustainable, and value-based brands (e.g., supporting local businesses) are some reasons why buyers choose to move away from certain brands or products.  

Another challenge for retailers when retaining loyal customers on the internet is competing for the buyer’s attention, engagement and consistency.  While it takes time to nurture such loyalty, in the face of the bombardment of information on the internet, people who want to buy do not have the attention span for one particular brand. Therefore retailers investing at least 50% of their budget in improving customer experience are set to gain in the long run because research says loyal customers are more likely to spend 67% more than new customers. It is always easier to sell to someone ‘again’ than for the first time. Technology can make personalized products and services for all buyers a reality. Brands can reap rich profits through early investments in robust IT. 


The soar in online shopping is unlikely to decline after the pandemic abates. For brands to maintain a solid relationship with their valuable customers, they must keep a firm grip on their brand loyalty programs. Instead of running isolated programs around marketing, companies should integrate brand loyalty goals into all departments such as operation, finance, and technology. It is crucial to ensure seamless coalescing of operation, marketing, and the tech footprint of the company to build brand loyalty. Swift and smooth returns, replacements, and refunds, with efficient and polite customer care, are essential success factors for a brand. Couple it with a user-friendly online interface. And you have the success mantra for customer retention in the long run.

Mindfire Solutions provides robust IT solutions and a user-friendly online interface that can help you bridge the gap with your customers. Connect with us to know more about solutions that can help grow your business. 


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IoT in Automotive Industry - Smart Cars

How IoT In Automotive Industry Is Transforming Smart Cars

The Internet of Things is rapidly influencing every sphere of our lives. IoT in Automotive Industry is seeing one such rapid growth. As of 2020, an article by Deloitte cites that over 20 billion IoT devices are in use. 

Overtly, the connected vehicle is the most recent embodiment of IoT technology. While automotive engineers and software developers both claim responsibility for this success, the real power behind the wheels lies with the IoT service providers. 

Our cars can link to our smartphones and stream our favorite playlists for hours. But today it is equipped to provide us with emergency roadside assistance and real-time traffic alerts. With a simple click, IoT devices can evaluate engine performance, monitor and control air temperature, and measure physical indicators. Hence, automotive companies can no longer afford to overlook the contribution and role of IoT. 

Internet Of Things Will Be The Backbone Of The Future Automotive Industry

The Internet of Things is ushering transformative across sectors; the automotive industry will continue to change rapidly under its influence. It will be the backbone of crucial industry changes. And the connected car will be a critical player in determining the future economy, besides providing an enjoyable user experience on the roads. 

We see examples of power struggles between the software and the automotive industries. Evidently, the industry is evolving and reinventing itself. We are moving from the age of products to the age of experiences, from hardware to software, from information to value creation. The customer mindset is transitioning from siloed products to inclusive ecosystems.

As the automotive industry undergoes this overhaul in its position, IoT in automotive industry can fortify using the following methods:

  1. Align the vision with the automotive industry – IoT, software service providers, and the automotive industry will need to be better aligned to understand the market needs. 
  2. Accountability of data is of paramount importance – Who owns the data, how one uses it, and how one ensures its privacy will need to be determined. 
  3. Adopt a customer and service-centric approach for the entire automotive lifecycle.
  4. Accept and adopt newer capabilities in-vehicle software development
  5. Address production, manufacturing, and lifecycle challenges with the help of technology, ensuring a hassle-free and integrated development. 
  6. Form strategic partnerships to create a value chain for smart-device manufacturers

The Changes Brought Forward By Iot In Automotive Industry:

Wireless technology lies at the heart of the Internet of Things. IoT devices collect, share, store and exchange data with other devices, making it a connected ecosystem. It is then powered by the ability to communicate without any human involvement. 

IoT in automotive manufacturing is the most significant adoption – to reduce human involvement, increased time management, and improve productivity. While the cross-industry and multi-sectoral dependence on it grows, consumer use of IoT outpaces that of business.  

Connected vehicles are likely to increase by 67% over the next two years with consumers’ spending on in-vehicle connectivity anticipated to double by 2030. Thus, drivers worldwide are constantly expecting their vehicles to resemble intuitive smartphones on wheels. And IoT indeed has already proven its ability to fulfill demands around this futuristic technology. 

So how can the IoT developers keep pace with the demands of the automotive industry?

Predictive repairing

IoT connectivity comes with many advantages, predictive maintenance technology being one of them. A Smart car will collect performance data of the different parts and transfer it to the cloud. Then insights based on the data can help with a risk evaluation and prevention of a potential malfunction to avoid future incidents. Both private car owners and dealers of larger fleets can adopt predictive maintenance. In the future, IoT in automotive industry will play a prominent role in preventing unplanned stops or breakdowns. Also affecting the insurance and risk industry – with customized vehicle insurance premiums powered by vehicle and driver performance.

IoT in Automotive Industry - Predictive repairing

Automatic updates

IoT-powered automatic updates in connected vehicles can improve traffic management by increasing the accuracy of real-time traffic data services, enabling millions of drivers with a more comfortable and supported driving experience. As a result, many manufacturers in the automotive industry are redesigning vehicle software and hardware to comply with NDS (Navigation Data Standard) and improve vehicles’ connectivity. 

Fleet Management 

Truck transportation is often disregarded when adopting innovations for the automotive industry. However, there have been some breakthrough innovations. One of the most significant examples is the Tesla Classic 8 electric truck which can go 500 miles on a single charge. Using IoT, the vehicle can call 911 if the driver isn’t responding. IoT can tap into large fleets that can give them information on routes, fuel consumption, performance data, and traffic. Integrated cloud-based platforms can gain multiple benefits, such as tracking vehicle positions to monitor time and efficiency. 

Smart manufacturing 

Smart infrastructure is powering Smart cities and revolutionizing the automotive industry. It will not take long for street signs and traffic signals to become a thing of the past. Our connected cars in the future will be smart enough to take twists and turns on busy roads with Smart technology. For this, we require a drastic change in how automotive manufacturers approach a Smart car. As a result, software and hardware development will need to be combined to create that perfect car, straight from the future. 

Braking Point

The Independent points out that by 2030, the standard cars will have evolved from merely assisting drivers to fully taking control. IoT technology will power tomorrow’s car with sophisticated sensors and cameras and the ability to communicate with road signages and markings. Most payments will happen online, indicating that drivers will no longer have to carry cash. Consequently, vehicles pay their insurance themselves! 

In conclusion, with the influence of IoT in automotive industry, millions of drivers can connect with over-the-air software to receive updates, information, and bug fixes. V2V, V2I, and V2X connectivity will launch a new era in fleet management. With IoT, a Wifi connection will be enough to make the drive smooth, safe, and 100% hassle-free. So, there’s no braking point but full throttle with max safety and much more than you might think. 

Looking for more information?

Check out our white papers on technology that can help improve your transportation and logistics business –

  1. Business efficiency management
  2. Product Tracking Solution

Get more insights on how we make it easy for IoT solutions in any business like healthcare with our automated testing solutions.


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geospatial navigation

Future of Geospatial Navigation System in Transportation


Geospatial data, also known as geomatics, is adopted by several industries and technologies for the collection, analysis, processing, and distribution of geographic information.

Most people are familiar with GPS, or Global Positioning Systems, the powerhouse behind our online maps and navigation. Another popular acronym is GIS, or Geographic Information Systems, which is a geographic repository of categorised information.

With evolving times, both these systems contributing to the overarching geospatial navigation system form the backbone of our lives. Everyday, industries ranging from healthcare, retail and finance to critical functionalities such as defense, food and water security, risk assessment and urban development are all dependent on it. Information technology has been instrumental in rapidly expanding its influence in all aspects of our lives.

There are enormous benefits of geospatial navigation in the current world. One can use it to pinpoint the location of their customers, design targeted marketing, predict weather patterns, aid local businesses with inventory stocking and predict areas where vaccines will be most in demand, ensuring their efficient and effective distribution. From a local truck driver to the hospital management, everyone depends on geospatial navigation today.

With recent advances in data mining, information is available faster and in greater quantity than ever before. The widespread adoption of geospatial data has impacted companies and organizations across the globe. The following section is a deep dive on how geospatial data is revolutionising the transportation industry.

The application of Geospatial data:

The first thing that comes to our mind when we travel is navigation and maps. While many among us use it only when we are lost or in a new place, one would be surprised to know how geo-spatial data is reorienting the transportation industry. With more than 155 million people using online maps, it has evolved to become one of those industries through the constantly developing digital maps and navigation systems.

While the overarching use of geospatial data is to primarily give drivers useful information on routes, traffic patterns, distance, etc. This is also extremely useful for businesses in the transportation sector. Eg – logistics, shipping and supply chain. Geospatial data helps to improve delivery schedules to track and expedite shipments. This ensures an increase in efficiency when it comes to the management and delivery of goods, as a result of mapping transit routes and warehouse locations. The overall result being business productivity, customer satisfaction and cost efficiency.

Geospatial navigation system has also paved the way for targeted expansion efforts for effective business growth. All industries can now gain access to information on land use, population density, geography and customer income. This indicates factoring in more parameters that can contribute to business performances due to transportation conditions in a new retail location.

Geospatial navigation opening new vistas in transportation:

Beyond the obvious spectrums of life where GIS has enabled industries to achieve both competence and excellence, it has played a huge role in the day to day transportation space. Geospatial navigation has been useful to oversee and manage complex systems around transportation planning and management with effectiveness. It is instrumental in determining if capacities are to be enhanced, operations strengthened and strategic investments identified, to keep running systems cost-effectively. There are several ways in which GIS is aiding transportation. The major areas of its intervention includes highway maintenance, traffic and route planning and accident analysis.

Traffic modelling:

With the pressure of a growing population, traffic management has become a crisis almost everywhere, primarily in countries with a large urban populace. Most countries struggle with traffic management, especially during the rush hours. However, if used correctly, GIS data can be transformed to bring about large scale traffic simulation. Interactive visualization of virtual roadmaps helps in real time traffic modelling. Hence, they can help with navigating through highways, overpasses, intersections and ramps.

Accident Analysis:

As per the World Health Organization, between 20 and 50 million more people suffer non-fatal injuries, with many incurring a disability as a result of road accidents. Traffic accidents have large scale social, economic and political consequences for the country. With spatial analytics, through GIS, traffic management systems are today able to get a better understanding of the patterns behind these accidents, helping them form an intelligent accident analysis.

Route Planning:

Route planning is an important aspect within transportation. Road blockages and other hurdles can contribute to large scale economic losses. It becomes easy for everyone if people know which road to travel in advance. Since managing modern roadways becomes a complex affair, transportation planners must draw on a wide range of technologies to effectively manage it. This includes computerized traffic control systems, accident and safety management systems and so on. GIS can aid transportation officials to improve operational efficiencies through a responsible route planning system.

Final Thoughts:

The future of mobility is going to be determined by 5 themes – multi-modal, shared, autonomous, connected and electrified. It cites that LI is going to play a vital role in ensuring all 5 areas function at optimum efficiency. Precision in data and technology will be a key determinant to the future of transportation technology. It can effectively transform a vehicle to a thinking and self-operating IoT device.

Location Intelligence or LI is the collection and analysis of geospatial data gathered from different sources. The strategic insights from this data help to solve a variety of business challenges for the transportation industry. This is done by providing access to spatial data, trends, patterns and relationships between vehicles and infrastructure. In this process, GIS becomes a means to an end, which is to shape global businesses, which adds critical context to the decision making process.

Geospatial data is a vast arena that continues to expand. Gone are the days where a team would be sent “on the ground” to investigate a business opportunity. Geospatial data can do all this and more, while providing rich insights that help the decision making. Companies all over the world are utilizing geospatial data in diverse ways. It will be interesting to see how the transportation industry expands using it, to create an even greater impact in the future.


Like other businesses, if you too are looking for geospatial navigation solutions, Mindfire Solutions can be your partner of choice. We have a team of highly skilled and certified software professionals, who have developed many custom transportation and logistics solutions for our global clients over the years.

Here are a few interesting projects we have done. Click here to know more:

Product Tracking Solution

Logistics Monitoring Solution

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publishing solutions

Why should Indie authors dovetail with Software Vendors?

The growth of the freelance economy:

There was a time when freelance writing was frowned upon and freelance writers were considered to be professionals with no ambition or clarity. Today, due to the digital revolution, there has been a paradigm shift in the way this industry is perceived. From a handful of writers in print media, today we have seasoned content developers in India, cross cutting and multi-generational in nature. They have partnered with a plethora of platforms to address the demand of best-in-class online content.

With the digital wave impacting all sectors including retail, banking, entertainment and transportation, content writing has become an important extension to digital marketing. It includes content in varied forms such as blogs, articles and web-content/ social media content.

Most young freelancers, with the growth of the gig economy in India, are keen on working on smaller projects today, rather than being tied to one company alone. The growth spurt of the digital economy presents a huge opportunity for writers and software vendors alike who can leverage the huge success that digital content will be riding on.

Dovetailing with software vendors:

According to Truelance, India has 15 million freelancers, second only to the US (53 million). IT (41%), Marketing (23%) and Design (21%) are the most popular skill sets, with data, content writing and digital marketing being the most sought after areas.

However, this rapid expansion of online content has also resulted in the mushrooming of content writers. The competition is steep and beginners and experienced writers alike find it overwhelming to find trusted clients. Without the skills and expertise to navigate across the web to generate attractive content using the latest softwares, it can often become challenging.

An average Indian freelance writer earns upto INR 10,000 (~USD 130) per month without anySME or domain knowledge. However, for experienced freelance writers with industry specific understanding, the sky’s the limit. To leverage the need of freelance writers to generate online traction to their content, partnering with software vendors presents with the following advantages:

  1. Improve search engine rankings and optimisation.
  2. Re-direct more traffic to one’s content.
  3. Add images to the content, increasing reader friendliness and simplifying explanations.
  4. Manage writing productivity, while mapping them to project deadlines.
  5. Easy and intuitive formatting of manuscripts, along with great online styling.
  6. Organizing content based on industry based need, popularity and success.

Making one’s writing stand out in the digital age:

Becoming a freelance writer today does not require one to have a bachelors or masters degree in mass communication. However, while in the past, a reasonable grasp of English along with the willingness to pick up an assignment was enough to get a content writer some gigs. Today it is expected that professionals seriously pursuing content writing should be familiar with industry jargons. These include digital marketing, short chain and long chain keywords, SEO, SMO, content design, content adaptation etc.

If one is a freelance writer looking for opportunities to produce well-stylised content that can gain immediate popularity, the fastest and most reliable process is to partner with the numerous software vendors. They can make the process easy and accessible, while improving both cost and time effectiveness. Software vendors like Canva are growing in popularity for helping freelance writers learn basic image editing.

With the growing audience on the internet, unattractive and un-stylised content is usually lost in the black hole. Hence, small skills such as these can make a large difference in getting content creators more work. Platforms such as PicMonkey and Mailchimp can also support writers with basic functionalities such as adding text to blog images and reels on newsletters. Softwares like Hubspot helps integrate content management with the customer experience. These platforms work hand in hand with the writer to give the content a deeper perspective and a more well-rounded look.

There are a plethora of other specific software tools that the modern day freelance content developer can choose from. Here are three most popular ones from the internet:

1. SEO content optimization tools:

These play a huge role in improving overall content writing. MarketMuse is one such dynamic SEO optimization tool that helps Google search results of freelance content significantly. It has an affordable pricing plan and uses advanced AI technology to conduct thorough research on a targeted key-word for instance. It also provides services like content optimization using UI/UX technology etc.  This increases one’s real time content score while providing insights that help users build internal and external links.

2. Other software tools:

For instance like Surfer CEO helps the writer to optimise the content in any language. It has helpful SEO writing assistant tools such as keyword density, headings etc which often comes in handy. Surfer CEO also has another very impressive feature – content brief. This comes to the rescue for writers experiencing a creative block. It saves a lot of research time and helps one organize content in a more structured and efficient manner.

3. Organizing research, strategy and content:

This is also an important part of the job, sometimes more important than the real writing. Page Optimiser Pro is another tool that provides the writer detailed insights on strong strategy and competitor analysis. It helps create content that caters to a specific audience and is an extremely fast tool.

Softwares and software vendors to the aid of freelance authors:

While freelancers can make the use of freely available tools online, availing the help of dedicated softwares and software vendors can help them concentrate on their core competency (content development and writing). They can leverage technology and expertise to make their competency more visible to the wider (and targeted) audience.

Some advantages that an engagement with a software vendor can provide are:

1. Softwares and vendors can help an author edit and organise the content and proof-read it against errors. Using AI, softwares can understand the context of the author’s sentences and provide grammar, readability and style suggestions to enhance the content.

2. Designing of lay-outs forms an integral part of making content more appealing and reader-friendly. Softwares, with in-built lay-out and typesetting tools, can help an author create multicolumn pages, rich in stylish typography, graphics, images, videos and tables.

3. A number of softwares also provide additional features like ‘voice to text’ and ‘haptic technology’, which are useful to appeal to a larger audience.

4. In today’s digital world, integration of content with social media channels is extremely crucial for the author to achieve scale. Software vendors, using APIs, can help publish content be available instantaneously across different platforms like smartphones, tablets and laptops.

5. Analytics of traffic generated by the content, and customisation thereof, is made possible via reliable softwares and software vendors. Such analyses can help the content creator to further strengthen / curate her body of work. This helps generate more eyeballs and consequently, greater scale and revenue.

6. Softwares can also help aggregate data from multiple sources, that could be utilised by the content creator for gaining knowledge and using the information thus provided for generating richer content.

7. A software vendor can help the content creator develop apps and websites to showcase the work and make it available to a global audience.

8. Finally, software vendors can help customise the content for different formats of print media – flyers, reports, magazines, or brochures. A vendor can also be the interface between the content creator and a publisher – helping in the generation and distribution of physical copies of the e-content.

Final Thoughts:

By 2025, 900 million people in India are expected to have internet access in India. Such an active tech environment provides impetus to more opportunities for freelance writers. With diverse software tools and reliable software vendors, they can create digital content for a wide range of events, campaigns and initiatives through multiple forms. Consequently there is and will continue to be a growing dependence on the internet for web content, manuscripts, stories, scripts, reports, reviews and so on. Indian software vendors are beginning to realise the importance of online marketing in luring Indian audiences to good online content. This goal simultaneously requires good content creators who can use software vendors to their advantage, to further the growth of the freelance content writing industry.


Like other businesses, if you too are looking for IT Publishing solutions, Mindfire Solutions can be your partner of choice. We have significant experience over the years working with freelancers and publishing houses. We have a team of highly skilled and certified software professionals, who have developed many custom publishing solutions for our global clients over the years.

Here are a few interesting projects we have done. Click here to know more:

Application for Print Management.

Automated Printing of Product Labels.

Paper Packaging Website – A Kentico CMS Solution.

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healthcare consumerism

Disruption Set in Motion by Healthcare Consumerism

Healthcare Consumerism and its Implications:

Healthcare consumerism is the health industry’s shift towards a more value based care; it is a movement for a more cost effective and efficient delivery of healthcare services. It connotes the patient taking control of their health and wellness by managing all aspects of one’s healthcare landscape – including health benefits, medical insurance and retail health. In short, the goal of healthcare consumerism is to enable patients to become wholly involved in their healthcare decisions.

The Covid 19 pandemic has accelerated changes in consumer behaviour, which in turn has deeply influenced the health ecosystem. There have been major implications such as the adoption of a more in-home and online engagement vis-a-vis a more physical one. With a sharp decline in various parameters of mental health and physical health during the pandemic, there is an increasing chance that tele-calling and digital engagement will propel healthcare consumerism even further. This will enable making it a more permanent part of the way people approach their health.

How the Healthcare Ecosystem is under Pressure:

The disruption of health consumerism is however, not without any pressure. The average customer is accustomed to the growing advancement in digital technology across all sectors in life. From banking (digital wallets, mobile pay), entertainment (Netflix), retail (Amazon) to travel (Uber), everything is a click away. Hence, there is a growing pressure on the healthcare ecosystem in a few critical ways:

1.Cost-effectiveness: With more innovations, consumers are expecting affordability in services. However, medical breakthroughs never come cheap and the longer a person lives, the higher is usually the cost of care.

2. Transparency: Consumers are often withheld from the final cost of the treatment, until it has already been incurred. With health insurance, cost breakups continue to create further confusion.

3. Access: Healthcare service providers haven’t been quick on the uptake when it comes to making care accessible and convenient. Issues surrounding reimbursements still create confusion for consumers.

4. Choice: Due to excess competition between service providers, it has been observed that service quality often drops and treatment/product cost increases. While there are an array of healthcare services to choose from, lack of information when it comes to comparison usually limits consumer choice and decision making.

The Disruption in Motion:

Healthcare has long vied for patient-centricity. Post the Covid 19 pandemic, new players have their eyes set on the healthcare market and are exploring abundant opportunities to enter the industry. Large scale and successful companies with proven customer focus like Amazon are demonstrating the credentials required to conquer the market. With abundant reach for customer intimacy and the right technology up their sleeves, some of the market leaders are in the process of making a breakthrough, soon.

67% respondents of a survey in 2020 believe that UnitedHealth and Optum healthcare might pose a severe risk to traditional healthcare providers in the USA. 66% of people vouched for CVS Health, 56% for Amazon, 39% for Google and Alphabet respectively and 38% for Apple.

Some of the other companies to disrupt the healthcare ecosystem include:

1. CareMore: A delivery system in partnership with Lyft has created a ride sharing app. This app allows providers, patients and caregivers to request rides, reducing non-emergency medical transportation by 39%. This intuitive and consumer-friendly transportation also aligns with the primary healthcare trend to drive inclusive digital healthcare programs. This helps in using the Medicare and Medicaid funds more economically.

2. CVS: recently merged with Aetna, CVS owns 10,000 retail stores in the USA and plans to convert some of its stores to provide non-emergency health services, serving as one stop shops for all healthcare needs. This merger has lead to a database of 65 million patients and a mobile digital prescription program.

3. Oscar Health: Is a relatively new entry to the health insurance space. It is extremely popular for its rich data science. Hence, this enables them to design optimal provider networks, real time testing and a personalized experience for every member on their database.

Further Disruptive Innovation:

The first digital healthcare revolution started with the launch of the internet browser in the 1990’s. For instance, this involved establishing a digitally connected ecosystem to form a steady foundation of an improved healthcare ecosystem. Healthcare providers could correctly understand and assess specific health intervention needs. For instance, they can create a well rounded care delivery system and categorize patients to deliver a seamless and hassle free experience for the end customer.

According to Accenture, 66% of heathcare organizations are transitioning towards a digital ecosystem, with the human in mind. While this sector has been slow to embrace the digital disruption, it has not been immune to it. However, with the everyday evolution of solution and delivery models, it is important that interaction between service providers and customers continue to change. There are a lot of the hurdles that the sector has to overcome. For instance, this includes various regulations, data security needs, physician-centric systems, in order to usher innovative disruption in the industry.

The key pieces that need to come together to create a more disruptive innovation in the field of healthcare consumerism:

  1. Strengthen the digital record-keeping of a person’s health data to include physical, emotional and other behavioural aspects of health. This includes going beyond only clinical and financial data of the patient.
  2. Introduce personalization to tailor make individual plans, in line with their skills, abilities and needs.
  3. Above all, a digital ecosystem that redefines the healthcare space by making it more intuitive and keeping the care getter at the center of the relationship.

Final Thoughts:

Healthcare consumerism needs to undergo a massive shift in the way the healthcare market plans, delivers, markets and charges for their services. Like banking, retail and entertainment, healthcare providers will need to build their brands to be able to survive in a highly cut-throat and competitive market. With the pandemic still very much present in people’s lives, we can expect the following in 2021:

• Higher premiums and out of pocket expenses for consumers.

• Employers to come up with improved tax-advantage plans.

• A more personalised, intuitive and open channel of communication to be set up by healthcare organizations.

• Active dissemination of information when it comes to reviews, information and advice through digital channels by service providers

• Healthcare to become market driven.

With anxious and worried consumers leaning more toward a value and conversation driven approach, healthcare will have to surpass its focus on volume and provide attention to patient care. With healthcare consumerism on the constant rise, the question is how are we going to generate an efficient, cost-effective and profitable system that suits people sitting at both sides of the table?


Like other businesses, if you too are looking for IT Solutions for Healthcare Services, Mindfire Solutions can be your partner of choice. We have significant experience over the years working with Healthcare IT Companies. We have a team of highly skilled and certified software professionals, who have developed many custom virtual healthcare solutions for our global clients over the years.

Here are a few interesting projects we have done to develop virtual health solutions. Click here to know more:

Case study on managing high risk patients.

PWA for Mental and Behavioral health professionals.

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Medical Device Testing

The critical role of QA in Medical Device Testing


Digitization has brought significant advancements to the healthcare industry in recent years. This has made it easier to connect people with the most up-to-date medical gadgets and software, resulting in better healthcare services. Medical devices are essential for patient care because they have a direct impact on human lives by delivering valuable data and observations.

Due to different advancements in healthcare, medical device software continues to get increasingly sophisticated. Certain critical compliance factors, such as regulatory delays and the adoption of international standards, have an impact on the software quality of medical devices.

Given the current demand for medical devices to serve the millions of patients caught up in the COVID fight, ensuring adequate quality and delivering products quickly has become a must. We need our MedTech producers to be adaptable and robust in the face of rising demand for medical equipment such as ventilators, oximeters, and other devices in such unusual times.

What is Medical Device Testing?

Medical device testing, for those unfamiliar, is the process of establishing that a gadget will be reliable and safe to use in the event of a medical emergency. This is one of the most important processes in the process of turning an inventive concept into a reliable and marketable product.

Multiple regulatory organizations oversee these devices, as well as the overall MedTech business, and they must meet a set of compliance and standardization before moving forward. Hence, this is where professional medical device testing services come into play. These massive software testing firms devise effective device testing methodologies and ensure that your devices are well integrated with your mobile apps, thoroughly tested, and fully functional prior to release. Furthermore, they must provide effective performance, accurate readings, and be safe to use.

Medical device testing guarantees that devices meet all quality-related aspects of the product, which necessitates severe Quality Assurance assistance to ensure that these devices are of the highest quality and reliability.

Types of Medical device testing

When it comes to a software-enabled medical equipment, there are several different forms of testing:

1. Lifecycle Verification &Validation:

Software verification provides objective proof that the design outputs of a specific phase of the software development life cycle meet all of the phase’s requirements. Furthermore, it checks the programme and its supporting documentation for consistency, completeness, and correctness as it is being produced. It also offers evidence for the judgement that the software has been validated.

2. GUI testing:

GUI testing ensures that the medical gadget responds to UI-based inputs correctly. Issues like UI complexity creates user confusion, usage delay, data entry mistakes, false inputs. These can be avoided with GUI testing for medical devices so that they do not become a reason for a life-threatening situation during real-world application.

3. Performance testing or Bench testing:

This type of testing rules out any mechanical or design problems in the medical device’s performance. Hence, medical equipment are subjected to performance bench testing to determine their endurance and capacity to work at the same level of efficiency under various loads.

4. Compliance testing:

Different medical authorities have established distinct federal and regulatory criteria to ensure that a medical gadget in circulation is safe and effective. Thus, compliance testing ensures that the medical device meets all of the quality and safety requirements by using the best design and manufacturing techniques available.

5. Interoperability testing:

Medical device interoperability is the capacity to share and use information between one or more devices, products, technologies, or systems in a safe, secure, and effective manner. Thus, interoperability testing assesses a medical device’s capacity to communicate data across systems and platforms. It thus, improves patient care, reduces errors and adverse events.

6. Reliability testing:

A medical device’s reliability is determined by its ability to work satisfactorily over a long timeframe and under stress. It basically checks the medical device’s dependability in any situation.

The Important Role of Quality Assurance in Medical Device Testing

The PDCA cycle, a four-step procedure, helps in control and continual improvement of processes and products. It has 4 basic steps: Plan, Do, Check and Act.

  • PLAN: Make a change plan ahead of time. Analyze and forecast the outcomes.
  • DO: carry out the strategy, one step at a time, in a controlled environment.
  • CHECK: examine the outcomes.
  • ACT: Take steps to assure process uniformity and improvement.

Streamlined Quality Outcomes With The Best QA Solutions

If you’re a medical device manufacturer, the most critical decision is to make sure your company follow the quality assurance and quality control rules. Thus, it leads to cost inefficiencies, if the final product fails to deliver the quality you expect. It’s critical to either have a full-fledged in-house software team or outsource QA to avoid any major fatalities.

The following are some benefits you may gain if you hire a QA consultant for a medical device testing service

  • Reduced project budget
  • Faster time-to-market
  • Continuous support & maintenance
  • Efficient domain expertise

Final Thoughts:

Medical devices are  important since they have a direct impact on a patient’s heath. End-to-end medical device software testing helps to ensure optimal device performance.

Any performance difficulties with these devices are deadly to the patient’s health. Businesses should use effective software quality assurance to assure completely functional medical device software.


Like other businesses, if you too are looking for medical device testing Mindfire Solutions can be your partner of choice. We have a team of highly skilled and certified software professionals, who have developed many custom solutions for our global clients over the years.

Here is an interesting project we have done. Click here to know more:

Automated Testing for Healthcare IoT Product.

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low code development platforms

Low Code Development Platforms with Claris FileMaker


The Low Code Development platform market size is growing exponentially. It was USD 10.82 billion in 2020 and is projected to rise to USD 94.75 billion by 2028 at a CAGR (Compound Annual Growth Rate) of 31.6%. As per Gartner, more than half of enterprises will adopt low-code application platforms as part of their core digital strategy.

Any business owner would be right to think that such a market is bound to become chaotic. However, you may wonder why the Low-Code Development Platforms market promises such growth and how to make the most of it.

We will answer these questions and discuss Claris FileMaker, the best future-proof Low-Code Development Platform available in the market today.

Low Code Development Platforms

A Low Code Development Platform, also known as LCDP, offers a Graphical User Interface (GUI) environment to create application software.It means that a user does not have to be a hardcore coder to make useful apps providing meaningful service to customers. There are several presets from which a user can pick and choose the most appropriate designs to create their applications.

Even though minor additional coding may be required at times, it is undeniable that LCPDs accelerate the workflow by leaps and bounds.

How Does the Low Code Development Platforms Market Promise Such Growth?

There are several benefits to using LCDPs that render its market so profitable in the years to come. Here are the main ones:

  • You can make an application entirely using presets and don’t require too much coding knowledge.
  • There is a drastic decrease in bugs when using tried and tested presets.
  • You can update and maintain your apps without spending a lot of money on outside help.
  • With a cloud -enabled platform, users can synchronize and release their work remotely.
Type of applications that can be developed:

Various type of applications ranging from event management, content and project management to orders and invoicing, workflow optimization can be developed.

What are the Benefits of Low Code Development Platforms?

Low-Code Development Platforms make it easier to create versatile apps for specific tasks. It could be a business crafting an app from scratch or automating manual processes. The following benefits of LCDPs like Claris FileMaker contribute immensely to it being the most heavily pursued interest in the market:

  • Improved App Support

Create apps effortlessly that perform exceptionally well across all digital devices.

  • Cost Reduction

Since LCDPs offer a GUI (Graphical User Interface), it is possible to make several apps in a fraction of the time to make them traditionally. Additionally, you don’t need more developers to create and update apps with LCDP. These factors reduce your overall cost immensely.

  • Increased Productivity

Traditionally, writing the code for software would take months, and then there would be bugs that need fixing. However, making the same software using Low-Code Development Platforms requires only a few days and sometimes even less. Thus, there is a measurable increase in productivity.

  • Enhanced Customer Experience

Low-Code Development Platforms help organizations adapt to the changes in the market quickly. Thus, meeting the evolving customer needs more efficiently.

  • Efficient Risk Management

Regulations and guidelines are constantly changing. A traditional method would require you to take down your app for days to make the necessary changes to comply with them. However, making changes to your software using an LCDP like Claris FileMaker is easy, simple, and extremely fast.

  • Versatile

You want to make a sudden change to your app that makes it easier for your customers to enjoy it. Using a Low-Code Development Platform makes it easy to make crucial changes at the right time.

From these benefits, you can well realize that all businesses will eventually try to jump on this technology to safely adapt and address the quickly-changing market conditions. Thus, the enormous market size projection.

How Can You Make the Most of Low Code Development Platforms?

  • Unlimited Options

Since we are talking about working with presets, there is a good chance that you may be stuck with whatever your LCDP offers and cannot customize your app entirely. In that case, you may choose to go with an LCDP that ensures platform depth.

Pick a platform that lets you choose the systems and apps to connect to and what information to share. You can then automate how these systems work together.

  • Massive Scope for Innovation

Nobody wants their app development capabilities to be limited by location or IT resources. Instead, you may wish for your platform to grow along with your business.

Meaning something that enables you to quickly create prototypes and working models to adapt to the changing marketplace and evolving customer needs. It would require your LCDP to analyze vast amounts of data and be cloud-based.

  • Reliability and Support

Most new businesses are coming up with their Low-Code Development platforms now that they see the market booming. However, to be sure of the quality and support, it is always advisable to go with an LCDP that has been around for a long time and has gained market trust.

It will also help you by providing quick solutions with a massive network of developers and LCDP partners whenever you need them.

If the points mentioned above sound like a great place to start, you are in luck. These are the factors that set Claris FileMaker apart from the rest.

Final Thoughts:

Like other businesses, if you too are looking for low code development platforms Mindfire Solutions can be your partner of choice. We have a team of highly skilled and certified software professionals, who have developed many custom solutions for our global clients over the years.

Here are a few interesting projects we have done with Claris Filemaker. Click here to know more:

Case study on retail business suite

Multi site setup for selling courses online.

Inventory Management in hospital.

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How ed-tech helps deliver learning-at-scale

What is ed-tech?

Ed-Tech (or Education Technology) is the area of digital technology devoted to the development and application of any digital tools (be it software, hardware or technological processes), intended to promote Education. Alternatively, it can also be described as a medium aimed at improving learning outcomes by creating and using technology that aids comprehension, cognition and overall academic performance of learners.

An already booming sector since the last 5 years, Covid 19 has provided further impetus to the Ed-Tech sector. While schools and students from around the world experienced initial difficulties in adjusting to digital methods, many have quickly become used to the zoom mode of teaching and learning. With mixed outcomes, the opportunity that Ed-Tech presents in the post Covid world is huge. Its primary advantages include easy accessibility, quality content and engaging new formats to help students retain, practise and apply what they learn.


In India, Ed-Tech remains one of the highly funded domains, second only to financial technology and financial services. As per the Indian Private Equity and Venture Capital Association, startups in Indian EdTech received investment of over $2.2 billion in 2020. Popular courses include delivering subject matter expertise to students from K12 and helping candidates to prepare for competitive exams like IIT-JEE, UPSC and NEET. With the stress on improving job readiness for India’s growing youth, many Ed-Tech programs are now focused on providing in-demand skills like coding and social media analytics through varied formats.

As per Pravin Prakash, the Chief People Officer at BYJU’s, Indian parents have warmed up to the idea of technology supplementing the traditional mode of learning. Ed-Tech’s biggest advantage has been a personalized learning experience for students, in terms of both speed and style. Interactive formats have also encouraged students to become active learners for life with the blended model of learning also preparing students for the unseen jobs of tomorrow.

With growing internet penetration in one of the youngest countries in the world, India will see a bigger boom in Ed-Tech. The industry can play a huge role in democratizing quality education, with a boost in digitization, funding and user growth. With nearly three-quarters of third-graders still unable to solve a two-digit subtraction, EdTech can be the bridge to enable students break the rote learning methods that plague the system besides developing critical abilities of creative thinking, 21st century skills and a well paced learning process.


There are many reasons for the exponential growth of the Ed-Tech market in China. Growing aspirations of middle class Chinese parents along with their ability to afford good education are the primary drivers. As per Omidyar Network, the average Chinese parent spends around USD 42, 892.22 over the duration of a child’s K-12 schooling. While older parents are more inclined to the traditional mode of teaching, newer parents acknowledge the role of technology.

With the world’s largest economy, China boasts of the second largest K-12 network in the world. With a GDP second only to USA, it spends over 4% in Education, annually. In 2019, China catered to 802 million people with internet connectivity, 98% of whom are mobile internet users. As per a 2016 report, 45% of primary schools, 69% of middle schools and 87% of high schools had access to the internet. Connectivity reduced along the city-urban-rural school continuum with a yawning disparity visible between urban primary at 77% internet penetration and rural primary at 26%.

After Covid 19, China has gained control over the Ed-Tech market by making a wide variety of personalised Ed-Tech solutions available to students. An affordable one time payment of < USD 10 and strong internet connectivity has encouraged students, especially from rural areas to embrace online learning. Some of the popular commercial EdTech solutions in China’s K-12 market are Onion Math (14 million users), Knowbox (27 million users) and Zuoyebang (113 million registered educational institutes). These platforms provide free of cost services such as assessments, homework management and building subject matter expertise. Platforms such as the Gaokao and Zhonkao have additionally given birth to the USD 50 billion industry of after-school tutoring and test preparation. There are close to 200 million online users in China post the Covid 19 pandemic.


The widespread and seamless adoption of Ed-Tech in the US today is due to some of the smart federal policy initiatives and an inevitable fallout of “the march of technology” in the lives of the average American.

The US education system comprises 56.6 million students who attend elementary and secondary schools; of these roughly 10% attend private school, 5% attend charter schools and less than 3% are in homeschooling programs. In 2016, 89% of households had access to a digital device and 81% had internet connectivity; Pacific Coast and NorthEast having higher connectivity than other regions. Provision of high-speed Wi-Fi services in classrooms and subsidized rates of internet connectivity at 10 USD/ month has enabled better penetration of online education.

USA market size:

The K-12 EdTech market in the US totaled USD 18 billion in 2017 as per a report by Futuresource Consulting Ltd. This includes hardware, software, IT services, digital courseware and assessments. Large players like Apple, Amazon, Google and Microsoft have been competing for the hegemony of the American EdTech market since the 1990s with disruptive innovations. While the federal and the state governments have partnered to provide high speed internet connectivity to K-12 students, nonprofits like SETDA (State Education Technology Director Association) and the CoSN (Consortium for School Networking) have made useful resources and toolkits available. They have also played a critical role in maintaining the government’s EdTech infrastructure – the more critical side of EdTech scaling. Experts from more than 20 EdTech stakeholders find Utah, California, Maine, Rhode Island, New York, North Carolina and Florida to have demonstrated effective EdTech scale ups.

The overarching focus on teacher training and technological innovations have helped transform teaching at scale. Effective legislation to integrate EdTech with the textbook schooling system has also happened. Programs such as the FutureReady schools, initiated under the Obama administration’s ConnectEd initiative, have partnered with 50 organizations which include foundations, curriculum developers, internet service providers and education experts to transform the American K-12 network by 2030.

Final thoughts:

The current GDP of the Education industry alone is 6% which by 2025, estimated to grow upto $7.3 T by 2050. More than 250 million learners around the world are unable to read or write properly despite having finished their schooling. Most of them lack the competencies or the skills required to succeed in the 21st Century. The world’s poor will take 100 years to achieve educational parity with the wealthy. The big question is how is the current education system poised to deliver their needs?

Ed-Tech can play a large role in closing this gap, especially for students who lack access to quality teaching and a robust learning environment. In the last few decades, EdTech has evolved from being a niche industry to one of the fastest growing in the world. The need to improve learning outcomes globally and the role that technology can play in supporting this goal is being increasingly recognized. While the integration of technology in education has become more visible, it is important that EdTech can provide equitable and high – quality education to learners irrespective of where they live or what their purchasing power is.


Like other businesses, if you too are looking to develop IT Solutions in e-learning industry, Mindfire Solutions can be your partner of choice. We have gained significant experience over the years working with Edtech Companies. We have a team of highly skilled and certified software professionals, who have developed many custom solutions for our global clients over the years.

Here are a few interesting projects we have done. Click here to know more:

Case study on site setup for selling online courses

Case study on learning management system

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Is Quarkus a worthy alternative to Java Spring for Cloud environments?


Java frameworks are the pre-written code bases developers use to create Java and web apps. Essentially, it is like a skeleton that helps developers create bespoke solutions by appending them to their code.

Developers can design apps for any operating system, website, and game using Java, making it ideal for various programming tasks. Due to Java’s versatility, it can run on many different systems, making it a great choice for cloud computing. It is favored by programmers who design Internet-related solutions because of its versatility, practicality, multi-platform capabilities, and safety attributes.

Java Frameworks:

Java’s framework ecosystem is extensive and bursting with brilliant solutions for every taste. Java EE-based, Kubernetes-native, cloud-native, modular or full-stack, as well as microservices-based, lightweight, DevOps-friendly, and cloud-friendly options are all available. You can find microframeworks, integrated frameworks, and frameworks that can be used as libraries and integrated with other libraries, as well as those that are easy to use, fast, efficient, Kotlin-ready, compatible.

Traditionally, Java developers write useful software using frameworks. Developers are expected to adopt the same approach in cloud computing as well. Some of the frameworks for the purpose used are:

  • Spring Boot
  • Quarkus
  • Hibernate
  • Grails
  • JavaServer Faces (JSF)
  • Google Web Toolkit (GWT)
  • Apache Struts
  • Blade
  • Play
  • Vaadin
  • Dropwizard

Spring Boot And Its Advantages:

The Spring Boot framework for Java was released in 2002 and is an open-source, microservice-based web framework. It is designed to empower developers to create production-grade Spring applications that can be automatically configured.

Among the most widely used, well-accepted, lightweight, and top-rated cloud frameworks available for Java, Spring is one of the best. Its design suits distinct patterns of distributed applications, making the development of services and applications easy and reliable. Spring can test both the application and its backward compatibility and provide XML configuration support. With Spring, applications are less prone to errors and are thus more reliable. Furthermore, Spring Cloud integrates well with popular PaaS providers like Cloud Foundry, Amazon Web Services, and Microsoft Azure.

  • Offers evolvable microservices.
  • Spring’s non-blocking asynchronous architecture can maximize computing resources.
  • Spring code can work with any cloud and can connect and scale any platform. To make the code cloud-native, it must consider 12-factor issues such as external configuration, statelessness, and logging. The Spring Cloud suite of projects entails several support services needed to make cloud-native applications run.
  • Provides frameworks for creating fast, protected, and responsive web applications, reducing development time.
  • Modern cloud computing allows you to run serverless applications without worrying about resource allocation, security, and other server-related elements. You can scale up and down on-demand using reactive actions.
  • In Spring, everything is auto-configured, repudiating manual configurations.
  • Streamlines dependency management.
  • Incorporates Embedded Servlet Container

Quarkus And Its Advantages

Launched in 2019, Quarkus is a Kubernetes-native Java framework constructed from top-of-the-line Java libraries and standards. It is design is suitable for a modern Kubernetes-and cloud-native environment to achieve top-notch performance. Utilizing hundreds of leading-edge libraries, Quarkus provides a uniform, easy-to-use and full-stack framework.

Quarkus was designed for Java programs to run in containers, and it seeks to establish Java as a leading platform for Kubernetes and serverless environments. It’s design is such that it’s suitable for cloud, serverless and containerized environments.

Quarkus is an open community where contributors can express their opinions, ideas and contributions in the open, and discussions and ideations occur openly. With Quarkus, deploying an application is exceptionally straightforward, and you don’t have to be familiar with the complexities of Kubernetes for it. It allows developers to create Kubernetes resources automatically, without manually generating YAML files.

  • Quick startup times.
  • Low memory footprint. This also contributes to a more satisfactory user experience and cost-effectiveness.
  • Performance advancements of Java apps.
  • Enhanced developer productivity. It improves developers’ efficacy with tools to assist them in developing at a faster pace.
  • With Mandrel, Quarkus provides native compilation and running of Java applications. This qualifies Quarkus apps to run as fast as Go or Node applications, something that was previously not attainable with Java.
  • Developers can code live with Quarkus, meaning they can promptly run, edit and switch it over to a HotSpot JVM running on the cloud.
  • Due to its proficiency in automatically detecting modifications made to Java and other resources/ configuration files, Quarkus delivers prompt hot reloads. Quarkus applications running in a remote environment can also take advantage of this attribute.

Is Quarkus really a worthy alternative to Spring/ Spring Boot for cloud environments?

Both frameworks have their own advantages and limitations. Although Quarkus is a framework that was built based on two decades of research and development, it is relatively new but bubbling with innovations and modifications; in contrast, Spring Boot has been in the market for 20 years and has stood the test of time.

Despite being a leading open-source Java framework, Spring Boot couldn’t cater to the need of the hour, which is faster performance. Spring Boot usually needs more memory than its descendant, Quarkus, and has longer boot times. Yet there are fields where Spring Boot excels while Quarkus fails to score a goal. With Spring Boot’s outstanding community support, it is possible to locate almost any solution through its community pages. It offers template design patterns, is more secure than Quarkus and delivers quicker I/O operations.

Quarkus, on the other hand, has many benefits, but not every Java application can benefit from them. In addition, Quarkus isn’t suited for migrating monolithic Java applications that must run round the clock. Quarkus also offers limited community support and resources for beginners. However, Quarkus’ superior and expeditious features, along with modifications and upgradation, these complexities, too, could be resolved.

Final thoughts:

Modern frameworks will always strive to be more promising and perform better than their predecessors; they will always strive to be more efficient than their forerunners. However, they will have their share of flaws, too. So, to answer if Quarkus is a worthy alternative to Spring Boot or not will require some more observation and time. Meanwhile, if you are skeptical about which framework to use for your project, consider your technological inclinations, the tools you would like to employ, developers’ skill set, and the project’s specifications.

Mindfire Solutions is an IT service provider that helps companies make the most of Cloud Platforms and augment their revenue. Among the services our company provides are Cloud Application Development, Cloud Migration, Hybrid and multi-cloud and Cloud Strategy & Consulting. We have a team of highly skilled and certified software professionals, who have developed many custom solutions for our global clients over the years.

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wellness solutions

Wellness Industry Heading for a Digital Future


Digitization, the buzzword of the 21st century, is sweeping across sectors, the wellness industry is no different. Valued at USD 1.5 trillion in 2021, the industry is heading towards a digital future accelerated by a once-in-a-century pandemic. After the initial setback due to the pandemic, the wellness industry is slowly pivoting back to normalcy.

Emerging technologies and new apps coupled with changes in customer behavior have ensured that the wellness industry is well on its path to embracing digital solutions to meet the demands of new-age consumers.

Digital wellness solutions Making Inroads in the Wellness Industry

The last few years have seen digitization becoming a part of the industry, making its presence felt in multiple aspects of healthcare and wellness. Some of the most notable ones are:

1. A Rise in the Usage of Wearable Devices

A boom in fitness trends has accelerated the demand for wearable devices. Smartwatches, fitness trackers, and smart jewelry have become a part of an individual’s wardrobe and accessory.

A fitness-conscious population coupled with an increasing prevalence of chronic diseases has contributed to the surge of wearable devices. Providing real-time information on the user’s overall well-being, these devices have found an increased adoption among the masses.

No wonder the global wearable technology market pegged at USD 40.64 billion in 2020 is expected to grow at a CAGR of 13.8% from 2021 to 2028.

The growing popularity of IoT-connected devices, increase in smartphone penetration, and positive growth prospects of next-generation displays will further fuel the growth of wearable devices and make them an integral part of an individual’s lifestyle.

Leading fitness players are also leveraging advanced machine learning algorithms to harness data-mined insights that facilitate personalized workout and diet plans in line with the individual’s unique health profile and objectives. This has significantly improved the results for many users, driving them to stick to tech-led platforms.

2. Growing Preference for Telehealth

While telehealth always made a strong case, the Covid-19 pandemic accentuated its adoption by leaps and bounds. For instance, while telehealth accounted for less than 5% of India’s overall healthcare IT market before Covid-19, it rose to 47% during the pandemic. Also, earlier there were no proper guidelines on telehealth. The pandemic changed the situation drastically forcing the Government to come out with definitive guidelines.

Globally, there has been a marked increase in the downloads of different telehealth apps. For example, the patient companion app for Intouch health had around 2300 downloads in 2019 but over 22,300 in Q2, 2020 – an increase of around 870%. Similarly, Medispourt’s V2MD app increased from 50 in 2019 to around 4100 in Q2, 2020, an increase of 8270%.

Even otherwise, the multiple benefits that telehealth brings to the table are accelerating people towards adopting this mode of consultation with doctors and caregivers.

The fact that telehealth gives all individuals the opportunity to access quality healthcare irrespective of their background is catalyzing its growth. Also, by making digital solutions more inclusive, healthcare companies are reaching out to individuals at remote places with limited mobility. It helps to provide them the much-needed care they have been deprived of for years.

3. Rising Importance and Adoption of Digital Health Coaching

Delivering personalized, insight-driven programs and wellness solutions to help individuals better focus on their health and well-being, digital health coaching has come a long way. It’s not only individuals who are embracing digital health coaching.

Even companies are embracing health coaching. They are recognizing the strategic business advantage they have with a physically and emotionally healthy workforce. With employee health care costs skyrocketing, many employers are feeling the pinch. In addition to low productivity, many are experiencing higher rates of absenteeism and a decline in organizational morale.

To solve this problem, they are turning to health solutions like digital coaching. These not only improve the health of their employees but also positively affect their total business environment. Digital coaching helps to create personalized interactions with the use of intelligent technologies, behavioral science models and theories.

Through digital coaching, new-age players are allowing people to follow their own fitness and overall well-being regimes under the guidance of a virtual trainer. The fact that it is low cost and can be deployed across the population is further fuelling its adoption among organizations and individuals.

4. Digital Wellness Solutions for Holistic Healthcare

Today people realize the essence of mental, emotional, and psychological well-being. This goes beyond physical workouts. The definition of wellness has expanded manifold, more so since the pandemic. Today it includes healthy eating, good sleep, striking a balance between work and life, and being mindful, among others.

With an increasing number of people taking a holistic approach to wellness, there has been a surge in meditation and mindfulness apps. These apps provide an enjoyable experience with readily-available and potentially life-changing solutions which otherwise are difficult to access.

Also, more and more people are looking for online offerings of different workouts such as Zumba and yoga. This is driving players in the wellness segment to embrace digitization and offer these workout sessions in real-time.

Benefits of Digitization for the Industry:

For the industry, digitization entails multiple benefits such as:

  • Personalization: An overwhelming majority of people are willing to trade privacy for personalization particularly in Brazil and China. This has allowed enterprises to hyper target consumers with personalized products and offerings.
  • Faster service delivery and greater customer engagement: Due to COVID-19, the shift to digital channels has happened at a rapid pace. Some product categories like food, skincare may still be sold through traditional brick and mortar stores, wearable’s categories have moved to complete online models. Hence, companies are creating omni channel digital offerings for wellness solutions to engage with customers.
  • Blurring category lines: Consumers nowadays look for wellness solutions across multiple channels and categories. They don’t want a single brand for all wellness related needs. Companies are now building complementary solutions to their core business offerings.
  • Higher Operational efficiency

Final Thoughts:

Digital tech will play an important role in helping people stay fit and healthy not just today but also in a hybrid, post-pandemic future.

A tech-savvy population coupled with growing awareness for one’s well-being will further tilt the scales towards digitization for wellness players. It’s high time for them to be digital-ready to increase their clientele and enhance revenues.


Like other businesses, if you too are looking for wellness solutions Mindfire Solutions can be your partner of choice. We have a team of highly skilled and certified software professionals, who have developed many custom solutions for our global clients over the years.

Here are a few interesting projects we have done. Click to know more:

App to assist Diet Management Planner and Weight Loss

Fitbit Integration with Healthcare Application

Platform for Wellness Influencers

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