Email Management Solution
Executive Summary
Businesses often rely on third-party platforms, such as Mailchimp or HubSpot, to manage email campaigns. While these services are user-friendly, they become prohibitively expensive as the number of contacts and emails grows—often reaching hundreds of dollars per month. For organizations sending large volumes of campaigns, these costs significantly impact budgets without offering enough flexibility in data ownership, reporting, or integration.
To address this challenge, we designed and implemented a custom email campaign management solution using AWS services. The goal was to replace costly third-party tools with a scalable, serverless architecture that not only reduces operational costs but also offers full control over data, reporting, and campaign execution.
Our system empowers users with a web-based dashboard to create, launch, and monitor campaigns. It integrates with Amazon SES for email delivery, DynamoDB for event storage, and Lambda functions for automation, ensuring scalability and efficiency at a fraction of the cost of traditional providers.
About Our Client
Client Name: Confidential
Industry: Media & Entertainment, Software
Location: USA
Technologies
- AWS Services: Amazon SES, Amazon S3, Amazon DynamoDB, Amazon SNS, AWS Lambda, Amazon API Gateway, Amazon CloudFront
- Frontend: HTML/CSS/JavaScript (S3-hosted portal with CloudFront distribution)
- Authentication: Basic authentication with CloudFront functions
- Reporting: Custom HTML/PDF reports generated via Lambda
