Email Campaign System

This system has been developed in FileMaker for a travel agency to allow them to create email templates which are to be used for their campaigning by sending a series of HTML formatted emails to a list of customers in the mailing list inviting them to look at or book travel offers. The system has an ability to allow users of this software to create and save several email templates with HTML formatted text as body content in the database. User can add dynamic tags to the email body which will be evaluated at the runtime when the email will be send to the customers. The user can also save one or more attachments to the email templates. This system has an admin panel where the user can set up the SMTP server information for outgoing emails.

It has a “Contact Management” module where the user can manage its customers list in the database. It provides the ability to search for a list of customers in the mailing list based on user entered search criteria and choose an email template from the available list of templates and send them to the customers filtered list. The system has a section where user can schedule/setup the follow up e-mails to be sent out to the customers after a certain period of days if they have not responded to the first/original email. It has an automation process to frequently send the follow up e-mails to the customers at the defined interval.