Lead Reporting Tool

Executive Summary

Designed and implemented a Lead Reporting tool (LRT) which provides information on leads, who have attended the program(s)/event(s) conducted by a particular advertiser. Admin users can select an advertiser from a list of advertisers displayed in a drop-down box and all the leads for that advertiser, are categorized based upon the event they have attended, their job title and their region.

The information is also represented in the form of graphs. These graphs are interactive and allow users to click on specific sections, to drill down and view the leads under that section. The graphs can also be exported to pdf format.

We have implemented a filter by company name, year and month of the event for reports. An export feature that allows the admin user to export a list of leads based on criteria specified and from reports they are viewing. We have implemented a universal view section which provides the total view of all the leads for all the advertisers. Links for advertisers are also provided so that the leads can be filtered by advertisers. We extensively used Google Charts for all graphical reports.

About our Client

Marketing Company

Industry

Marketing

Technologies

PHP