Interactive Digital Magazine for Online Shopping

Executive Summary

We developed a web application for a company that specializes in health and beauty products and operates in a click-and-motor model. The issue was with its ecommerce wing. They already had a running website to facilitate online ecommerce. But its contribution towards overall sales and revenue generation was not meeting their expectations. They identified better user experience as one of the areas that needed significant improvement. Besides that, the ecommerce application struggled to handle occasional but sudden bursts in traffic, whenever they happened without prior notice. These were the issues that needed to be addressed.

The purpose of this project was to create another web application which would impress and engage the audiences or visitors. This was to be achieved by making them go through interactive content related to various products, enthralling them and possibly inducing them to purchase online. Features were needed in the web app to facilitate sharing of blog content, running of contests and quizzes with inline products advertising. Provision had to be made to allow visitors to add products to carts, while perusing through related content, and get them directed to the parent website for final payment and checkouts.

To handle the teething and critical issue of handling the sudden surges in visits to the parent website, an AWS EC2 auto-scaling and caching approach was implemented.

About our Client

Client Description: Confidential

Client Location: UK

Industry: Retail


HTML5, CSS3, jQuery, AngularJS, PHP, WordPress, Woocommerce, Caching, MySQL, AWS