Progressive Web Apps: Will it Disrupt the Market?

Executive Summary

A progressive web app is the latest leap in app technology, and one which is pushing the boundaries of what is possible in terms of customer engagement. Acting as a functional marriage between traditional web browsing and a standalone mobile app, a PWA is causing serious disruption in the world of digital.

While standard applications need to be downloaded to a user device, a PWA does not, and instead it provides instant access to a mobile­optimized web presence via a shortcut on the user’s home screen. While traditional mobile web browsing requires a strong internet connection, a PWA does not, and can be accessed even when the device is offline.

But these applications offer much more than a ‘best of both worlds’ compromise. Let’s take a closer look at the benefits and challenges of a progressive web app strategy.